Index Urban is an independent, family-owned travel shop located in San Diego, California. We are here for one main purpose: to inspire travel. To prepare you to travel with the best curated selection of reputable travel products, that not only have style, but the durability and functionality to withstand your adventuring. We are a one stop shop for luggage, backpacks and all travel essentials. As avid travelers ourselves, we appreciate the journey one takes to see the world. We are here to give you a different experience when shopping online for travel goods. With authentic customer service, complimentary custom luggage tags*, travel journaling and repair services, our store is here to help our community of travelers through it all.


The shop was founded by my grandfather, John Balistreri, who came to Southern California from Palermo, Sicily when he was 18 years old. What he lacked in possessions he made up for in determination. He arrived in this country as a young man who worked his way up from a shoe repairman in 1956 to an award winning luggage store owner from the 1960s to the 2000s. My grandfather embodied the American Dream. He built Johns Fifth Avenue luggage that was a staple in Southern California. After his retirement, my father, Jon took the reigns and has carried on his tradition of excellence. My Father and I have collaborated to make a unique independent modern travel shop which is now Index Urban... Index Urban has always followed my grandfathers moto in life: be a good person, be authentic, determined and succeed in the goals you seek. We carry that on with the goal of supporting, inspiring and preparing our customers for travel.


The staff at Index Urban is a team of travel enthusiasts, adventurers, artists and craftsmen, who all understand personal, friendly and honest customer service. We truly believe that travel is the only thing you buy that makes you richer. That an investment in travel is an investment in yourself. So much of what we are is where we have been. We are believers in that exploring the wonders of this world is one of the most valuable things there is. Whether that is simply a road trip up the central-coast of California or a journey from the sun bathed coasts of Catalonia, Spain to the culinary land of the Basque Country. It’s time to get inspired. It’s time to spin the globe, to read, to watch, to research. A wise man once said, “The world is a book, and those who do not travel only read a page.” It’s time to open the next chapter. Join our community of travelers and find the right travel gear for the path that awaits you.




The best and latest in
travel gear

A unique personalization

Specialization in repairs
and warranties


Authentic travel entries
to inform and inspire.

A little travel advice...

...from the late great Anthony Bourdain who once said:

"I'm a big believer in winging it. I'm a big believer that you're never going to find the perfect city travel experience or the perfect meal without a constant willingness to experience a bad one. Letting the happy accident happen is what a lot of vacation itineraries miss, I think, and I'm always trying to push people to allow those things to happen rather than stick to some rigid itinerary."

Please feel free to call us directly at the store, 619-255-5755. We will always appreciate and show the utmost respect for each and every person who calls, emails, or walks in our store.

Yours truly,
Jon and Jordan Cantwell



Index Urban, 3833 4th Ave, San Diego, CA 92103


+1 619 255-5755

Fast & Free Shipping Over $75
Free In-store Returns
Free Custom Luggage Tag over $99
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